Kat Poole
Brand, creative and editorial leader with a commercial mindset and journalism background.
I’ve led creative strategy, content and copy for some of the UK’s most distinctive fashion and lifestyle brands. Before that, I was a journalist and editor, wrote for national titles and co-authored a book.
Expertise
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I bring editorial rigour to brand worlds and turn content and creative into commercial results. I’ve held senior positions at premium lifestyle brands including Hobbs, The Fold and Hush, where I’ve led creative teams, developed multi-channel strategies, launched platforms and partnerships, and built engaged audiences.
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I started my career as a journalist (ELLE, Empire, Red, Sunday Times, Waitrose Weekend) and was a senior editor and head of email at Stylist Magazine. While there, I launched Stylist Loves (100k subscribers), hosted panels and helped produce the first ever Stylist Live. I’ve also co-authored a book, called Being an Adult.
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I work with clients across content strategy, editorial direction and copy. I specialise in creating clear, compelling brand worlds, tone of voice development, sharpening narratives and establishing a distinct point of view that translates across channels.