I’m an editor, writer and brand consultant based in London, and I currently head up copy and content at premium womenswear brand The Fold.
I have over ten years’ experience working with consumer publications, commercial brands and content agencies, specialising in lifestyle, fashion, interiors, travel, beauty and culture.
As a copy and content lead I’ve worked with the likes of White Stuff, Kip Hideaways, Toolally, Sunsilk, Vitality and Oliver Co. on everything from tone of voice to creative storytelling. I was formerly Editor at fashion brand Hush, where I headed up all copy and content and launched their in-house magazine.
As a journalist, I was Head of Email at Stylist Magazine, and Editor of Stylist Loves, the brand’s shopping and recommendations platform. I’ve also written for titles including ELLE, Red, The Sunday Times, Empire and Burlingtons Magazine.
I’m experienced at hosting live events, from author interviews to industry panels, and have appeared on the occasional podcast.
My first book, Being An Adult, was published by Scribe.